Top Five data-driven SEO strategies that optimize conversion rates - 2022 | Free Tips & Tricks

Top Five data-driven SEO strategies that optimize conversion rates - 2022

Analyzing the factors that make it the rising star of marketing strategy

According studies, organizations which use data-driven strategies have a five to eight times higher ROI. Conversion rate optimization (CRO) is a strategy that is heavily data-driven. The main objective of most CRO strategies is to use consumer information to improve the customer journey and experience.

With search engines also focusing user experience, we've reached a point where SEO tactics start to boost CRO strategies.

However, when driven by data, your SEO strategies can effectively support your CRO efforts.

In this article, I'll discuss Five data-driven SEO strategies that can help boost your CRO efforts.

From content auditing to website personalization, continue reading to find out how you can increase your search engine rankings and conversions together at once!

SEO techniques based on data to improve CRO

Data-driven techniques are digital marketing tactics that are driven by user data. Data-driven marketing strategies, as opposed to traditional marketing strategies, are focused on data-backed hypotheses rather than assumptions.

Because the their dependence on sufficient information, such strategies are the favorites of the modern marketing world.

Here are five data-driven SEO strategies to help your CRO alertness and performance:

1. Website audit and optimization

Website analysis is a way of analyzing various elements of your website. It analyzes your website's overall performance and recommends areas for improvement.

Web analysis considers the website's on-page optimization and technical SEO, as well as information about the keywords it ranks or how it ranks for different keywords.

Using various web analytics tools, this strategy also exposes the sources of your website's traffic, highlights concerns in your website's usability and UX, and provides a framework for optimizing the website's load speed.

All of these features work together to build your website's user experience and lead to conversion rate optimization.

It also provides demographic and interest data about your online users, allowing you to optimize the website for a more relevant user experience.

Google Analytics is the most comprehensive and trustworthy tool to assist in website analysis and optimization. It connects with your website and gathers all of the data you need to improve it for a great user experience.

2.  Content audit and optimization

Content analysis is similar to website analysis in that it examines your website's content and overall content strategy to identify areas for improvement rather than examining your website's technical features.

Businesses that invest in content marketing see nearly six times greater conversion rates. However, outcomes like this are only seen when your website is brimming with optimized content.

The goal of your content is to persuade users to do the desired action, or to convert.

The content analysis determines how well it meets this aim.

Content analysis can provide a variety of indicators, such as which material type is most popular among your target audience, which content is bringing you closer to your marketing goals, and which requires more attention.

A marketing optimization software company, for example, may include blogs and case studies in its content strategy. Their web statistics may show that case studies generate more conversions while blogs receive the most social shares.

With improved conversions as its content marketing goal, content analysis will allow them to focus more on releasing more case studies.

A detailed content analysis will also reveal whether or not your material matches to the search intent of your target search queries. As a result, you should consider whether you need to find new SEO keywords and re-optimize. If your content does not perfectly match the search intent, even if it gets traffic, those users will not convert.

3.  Website Design Analysis

Usability testing and A/B testing provide data that drives website design optimization in order to improve a website's design and user experience.

The goal of CRO is to make the user journey and experience more pleasant.

Website design optimization aids CRO by removing barriers in the buyer's journey and making it easier for them to achieve their objectives.

However, there are a few recommended practices that the website design must follow to ensure that it truly adds to your CRO efforts.

The design should be straightforward and similar to what people are used to. The navigation bar should be designed naturally, with the user's search intent in mind, so they can quickly locate what they came seeking for.

The content arrangement should adhere to tried-and-true design methods that improve content readability and value delivery.
To truly serve your business, you must continue to try different combinations of website pieces, their positions, and styles.

They recruited CRO professionals who ran a site design assessment and spotted numerous chances. They explored several assumptions based on these opportunities.

Do you understand why?
Because the final design featured the least amount of friction and made it easier for users to convert.

4.  User Audience Analysis

Audience analysis, also known as audience research, is the process of gathering information about your prospects in order to design customized marketing campaigns.

Because user experience is such an important aspect of SEO and CRO, audience analysis is a crucial part of a data-driven SEO strategy for conversion rate optimization.

This method reveals a wide range of data, including key personal information such as age, gender, marital status, income, education, and so on, as well as online behavior, internal and external issues, and so on.

Audience analysis aids in the creation of a buyer persona, which serves as the foundation for a highly focused marketing campaign.

This demonstrates your concern for your customers and, as a result, fosters trust between your brand and its prospects. Given that the modern client places a premium on their connection with the brand when making purchasing decisions, this link of trust and reliability leads to increased conversions.

Data-driven audience analysis also enables you to segment your audience depending on demographics and interests. With this level of segmentation, you focus your efforts and resources on people who you know are important to your company.

This is why studies show that organizations who use audience analysis as the foundation for all of their marketing operations save 56 percent on marketing costs.

5.  Website Testing & Optimization

Testing is the life of conversion rate optimization. You put samples of your content and design arrangements to test to see which one performs better and optimize using the results of these tests.

These tests are all data-driven, that is, they are based on hypotheses generated from existing data and provide insights into how valid the hypothesis is.

For example, data may show a higher conversion rate on websites with explainer videos. This forms the hypothesis of your test. So, you develop two different landing pages, one with a video and another with an image, to see which performs better. If the videos result in higher conversions, you know what to continue optimizing with!

You can perform different kinds of tests when optimizing websites for conversions. Two of the popular ones include usability testing and A/B or split testing.

Search engines also recommend A/B and multivariate testing for SEO as it improves user experience, which search engines pursue in the websites they index.  

Conclusion

Since search engines began to respect user experience, the goals of an SEO and a CRO strategy have become quite identical.

There are numerous SEO tactics aimed at increasing user experience. And, when supported by statistics, these techniques can lead to higher conversion rates.

As a result, in this article, I've discussed some of the most promising data-driven SEO tactics for driving conversions.

However, the true outcomes of a plan are determined by how well it is implemented. So, improve your data analysis skills, extract insights, put them into action, and refine your tactics for greater results.